Rich Horwath is the author of the best-selling book on strategic thinking, Deep Dive: The Proven Method for Building Strategy, which has been described by the Director of Worldwide Operations for McDonalds as "...the most valuable book ever written on strategic thinking." He is a national thought-leader on strategy, having appeared on NBC, WGN and FOX TV to discuss the strategic aspect of current issues. He is the founder and president of the Strategic Thinking Institute, a former chief strategy officer, and professor of strategy at the Lake Forest Graduate School of Management. He is the author of four books and more than fifty articles on strategic thinking and has been profiled in business publications around the world, including Investor's Business Daily. He was ranked the #1 speaker on strategy by the Society for Healthcare Strategy.