You have heard “build your brand” a hundred times. You know it matters. You have probably nodded along in a session about it before. And then you went back to your desk and nothing changed, because nobody told you what to actually do on Monday morning.
You have probably given this talk. The content was right. The structure held. You finished on time, the audience nodded in the right places, and two or three people came up afterward to say they enjoyed it.
While you can’t be everything to everyone, you can be yourself to everyone. That means blending and interweaving your personal brand online AND offline. I discuss how to do that in this episode with my guest, Azadeh Yaraghi.
There’s a TON of value to unlock when you become an active volunteer of your local association’s chapter. But what does it look like? I discuss that and the best ways to become a valued member of your local chapter in this episode with my guest, Corey Perlman.
Most of us speak for a living because we love to share our knowledge. We build keynotes and websites, one-sheets and speaker reels, systems, and the next clever AI tool. It feels like progress, and most days it genuinely is.
You can be a strong speaker and still not know how to get booked. You can have a powerful message and still struggle to package it for the right audience. You can be confident on stage and still not understand speaker fees, event planner expectations, contracts, positioning, or business development.
You can’t be everything to everyone; and nobody is perfect. While it’s easy to say, admitting your flaws isn’t always easy to do. In this episode I discuss how to turn transparency into a powerful sales tool with my guest, Todd Caponi.
Getting a speaking career off the ground is a labor of love. Consistently scaling it over the years is a huge accomplishment. I discuss how to do both with my guest, Jim Cathcart. Jim is one of the most award winning speakers in the world.
Most speakers struggle to get noticed on LinkedIn—not because of ability or messaging, but because their approach keeps them invisible. To build a successful speaking business, visibility and relationship-building on LinkedIn are essential.
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