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A Practical Approach to Thought Leadership & Personal Branding

  • October 09, 2020
  • 8:30 AM - 12:00 PM
  • Zoom Webinar


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A Practical Approach to Thought

Leadership & Personal Branding

          Presented by

Sima Dahl, CSP and Andy Crestodina

What comes first in your speaking career - being a thought-leader or forging a strong personal brand? Two industry expert powerhouse speakers, Sima Dahl, CSP and Andy Crestodina present “A Practical Approach to Thought Leadership & Personal Branding.”

First, Andy Crestodina will present a data-rich perspective and practical takeaways to become an authority. We’ll explore how to attract the right meeting pros to find you online and hire you.

Stand out, stay relevant, and generate demand for your professional skills and expertise with Sima Dahl, CSP who will share personal branding hacks to open doors, attract opportunity, and position yourself as THE Go-To expert online.


Sima Dahl, CSP, AS, and MBA, is an international speaker and branding visionary who will revolutionize the way you think about the business of personal branding. Her experience as an award-winning marketer paved the way for Sway Factor™, her ground-breaking personal strategies that empower professionals to stand out, stay relevant, and be in demand. With bold candor, unfiltered honesty, and her signature charismatic style, Sima has traveled from Boston to Budapest to show organizations how to drive sales, attract top talent, and increase employee retention, and to help people learn to market themselves.

Whether she’s keynote speaking, delivering corporate training, presenting a virtual workshop, or coaching executives, her passion is palpable. Her clients tend to be progressive thinkers eager to out-hire, out-sell, and out-perform the competition. Associations, smart small businesses, and large enterprises including Allscripts, BMO Harris Bank, Kirkland Ellis, Jones Lang LaSalle, M3 Insurance, Orbitz, United Airlines, United Benefit Advisors, and Zebra Technologies rely on Sima to increase their Sway Factor.

Sima is one of 12 percent of speakers worldwide to earn the Certified Speaking Professional designation from the National Speakers Association. She is also an Accredited Speaker, an honor conferred by Toastmasters International. As of 2020, there are just 86 speakers on that list and only three women who hold both. Sima was an Edmund James Scholar at the University of Illinois where she earned a BA in Communications and graduated with honors with an MBA in Management from DePaul University. She lives in Chicago with her heart-husband Bill and their dog, Lolla (Palooza.)

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago.

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. 

Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics.  

  • Top 10 Online Marketing Experts to Watch, Forbes
  • Top 50 Marketing Influencer, Entrepreneur Magazine 
  • Top 20 Content Marketing Thought Leaders, Alexa
  • Top 25 Content Marketers, Buzzsumo
  • Top 100 Digital Marketers, Brand 24 
  • Top 10 Social Media Influencers to Watch, Social Media Explorer 
  • Top 50 Content Marketing Influencers to Follow, Outbrain
  • Top 15 Growth Marketing Speakers, Read Write
  • 3x Inc 5000 Winner

Andy gives up to 100 presentations per year and is a frequent repeat speaker at many of the top conferences: Content Marketing World (7x), Social Media Marketing World (6x), Call to Action Conference (5x), Marketing Profs B2B Forum (5x), Content Jam (8x), MozCon (2x), WordCamp, Social Media Success Summit (5x) and SXSW

Program Schedule:

8:30 – 9:00am          Open Networking, Small Breakout Sessions 

9:00 – 9:15am          Opening Remarks, Chapter Business

9:15 – 10:00am        Presenter Introductions:  Segment 1

10:00 – 10:15am      Break for attendees

10:15 – 11:00am      Segment 2 of Presentation

11:00 – 11:15am      Q&A

11:15 – 11:30am      Wrap Up & Closing

11:30 – 12:00pm      Bonus Open Networking

Find Out More:

Christy Moore, CMP
National Speakers Association Illinois Chapter
45 Delaware Court, Schaumburg IL 60193 

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