This session will provide specific strategies to truly help speakers "market through the clutter", by focusing on decision-makers who have the budget to hire you for the topics in which you present. Speakers must have a SYSTEM & PROCESS for sales & marketing, based on the highest income generating activities each day. This session will also de-bunk marketing myths which lead many speakers astray, wasting CRAZY amounts of time & money on shiny objects with a poor ROI. Andy will illustrate his "step-by-step" process to leverage every speech into many, using his proven "Where there's ONE, there's a TON" marketing method. Lastly, each attendee will receive actual copywriting templates for introductory client emails, follow-ups, soliciting testimonials, AND to refer an NSA colleague after every event.
By attending this session, participants will:
- Learn how to identify and communicate with decision-makers who have the budget to hire you for the topics in which you present.
- Learn the KEY difference in "List Building" vs. "Prospect Building"
- Learn the power of leverage & referral marketing, strategically turning one speech into many through exploding new niche markets.
About the Presenter: Andy Masters
Andy Masters, MA, CSP is an award-winning author and international speaker based in Orlando who has presented over 750+ programs across North America, including as keynote speaker for the National Institute for Staff & Organizational Development Conference with over 1,400+ attendees in Austin, TX. Andy also currently serves as President of the NSA-Central Florida Chapter with over 100+ professional members.
Andy has written 5 books and earned 4 degrees, including an M.A.-Marketing and an M.A.-Human Resources Development from Webster University in Missouri. He is the author of the award-winning book "Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating & Relationships" and his latest book “Things LEADERS Say: A Daily Guide to Help Every Leader Empower & Inspire.” Andy has been featured on the LifeTime Television network, PBS, Investor's Business Daily, and Sales & Service Excellence magazine. His website is www.Andy-Masters.com (Click on Business)
Schedule:
8:30 – 9:00 am: Registration/Networking (Continental Breakfast)
9:00 - 9:20 am: Opening Remarks & Member Introductions
9:20 – 11:45 am: Andy Master's Presentation
12:00 - 1:00 pm: Andy Master's Bonus Session for NSA Illinois Members Only
